The Catalyst Project
We help audacious & ambitious people find their catalyst to become unbreakable, by engineering a body & brain that can beat any battlefield!
our four key pillars
strength
Discover & develop strength that goes beyond conventional meaning. Our meticulously crafted programs, concurrent training principles are rooted in military-grade discipline, are designed to build not just strength & muscle, but unshakeable fortitude and resilience.
movement
Master the art of movement & work capacity with our specialised training methodology. Drawing on techniques honed in the most demanding & hostile environments around the world, we ensure your agility and functional strength are at their peak, unrivalled among the masses & preparing you for any physical challenge you face
mindset
Fortify your mental toughness with our unique approach to developing your mindset. Drawing on strategies from military experience & working with hundreds of athletes, we empower you with the mental resilience necessary to overcome obstacles and achieve enduring success.
performance
Elevate your performance with our comprehensive process. We blend advanced physical training with strategic mental conditioning, ensuring you achieve and sustain peak performance in any battlefield.
Are you looking to find your
Catalyst for performance
Are you looking to find your
Catalyst for performance
About Us
If you’re looking to take your health & performance to the next level, you’ve come to the right place…
We help audacious & ambitious people find their catalyst to become unbreakable, by engineering a body & brain that can beat any battlefield!
Develop next level strength, build unrivalled fitness, forge an unstoppable mindset & ultimately become the best version of yourself
In simple terms, we can make you UNFUCKABLE WITH and we are proud to have something for everyone who is willing to put in the work.
Online Coaching
Our 1-1 coaching services range from individualised coaching to specialised programs, and all are built to accommodate any level of athlete, whatever your ambition.
We integrate our tried and tested military-grade training methodologies to your specific needs and goals, ultimately working with you to engineer & optimise your health & performance.
No goal is too big or too audacious. You tell us what the dream outcome is and we provide you everything you need to achieve it.
All potential athletes MUST complete the enquiry form below and book in a Catalyst Consultation call to assess eligibility.
our team
Dean Hammond
Head Coach & Director
Dean Hammond is more than a certified strength and conditioning specialist; he's a visionary with 15 years of experience in physical training, shaping tactical athletes in the British Army and record-breaking everyday athletes.
His expertise in Olympic Weightlifting, Sports Performance, Vocational & Occupational Fitness, Endurance Training & Body Composition Change has been honed in over a 16 year career serving in the British Army as a specialist in Human Optimisation.
Having served 2 Operational tours of Iraq & 1 in Afghanistan, Dean has also worked at some of the most prestigious organisations in the military. Working at the Army School of Physical Training educating & qualifying the army’s future leaders in physical development as well as the Royal Military Academy, Sandhurst, where he not only trained professional athletes but also inspired future leaders to excel. These experiences have grounded the methodologies & principles Dean carries with him in to coaching his athletes.
A first-class honours graduate in Sport and Exercise Science from Plymouth Marjon University, Dean’s educational foundation is as robust as his practical experience. His unique concurrent training methodology, developed over a stellar career, now focuses on empowering others to surpass their limits and break down any barrier they face.
Dean’s passion extends beyond the military realm. He is deeply invested in preparing candidates for demanding selection and arduous courses across military and law enforcement sectors. His clientele is diverse, ranging from everyday athletes seeking to push boundaries, to record-breaking charity challenge participants, all unified under the principles of the transformative Catalyst Project.
But Dean’s world is not solely about physical feats. His greatest joy comes from supporting others to exceed their own expectations, cherishing moments with his two beautiful children and incredible wife, and indulging in his love for good food & good people. Dean is more than a trainer; he’s a life-changer, a mentor, a coach and a guiding force in the journey towards extraordinary performance.
Adam Glover
Performance Nutrition Consultant
Adam Glover is a Nutrition consultant specialising in performance driven outputs. A firm believer in making elite level nutrition strategies accessible to every one. Adams passion for bespoke nutrition coaching and optimum performance enabling strategies sets him apart as a Nutrition coach.
Having completed all aspects of the BTN Academy Nutritional pathway ranging from the Foundation to Master academy, Adam holds a level 4 qualification in Nutrition Coaching and is committed to a lifetime of nutritional education founded in scientific evidence with implementation to the unique aspects of peoples lives.
Delivering Nutrition Interventions to a varied and diverse cohort of people; Adam has coached High performing Elite Level athletes, Sports teams & Tactical Athletes. His ethos is grounded in real world applications of scientific evidence geared towards the unique and adaptable lives of everyone he coaches.
Extremely passionate about Nutrition Education; Adam believes in explaining the science behind nutrition in a way that actually makes sense. He is committed to improving the knowledge of everyone he coaches, laying the foundations for prolonged success through highlighting the truth behind nutrition and breaking down myths that have found their way into world.
A self proclaimed lover of food and great coffee; Adam hates being overly restrictive for no reason. His nutrition coaching doesn’t demonise food or the affects they have on the body, ensuring any nutrition strategy he creates contains the food people love to eat and focuses on additions not restrictions.
Outside of Nutrition Coaching; Adam has served in the military for 14 years, deploying across the world in multiple operational environments under high pressure and in demanding roles. He has learned so much from his military career and uses his experience as the bedrock in all he does. The greatest happiness in his life comes from spending time with his incredible Wife and Daughter, who support him and provide the fire that drives his passion everyday.
James Elliott
MSc Psychotherapist and Resilience Coach
James Elliott began his knowledge as a resiliency coach while strength and conditioning coaching a National League Rugby team, selected to do so because of his already expansive knowledge after 14 years in the British Airborne Forces
When human beings face struggle and adversity, it is not uncommon for their ability to cope in such situations to become strained and often, break. A passionate and reliable resiliency coach and psychotherapist, with over 8 years coaching and psychotherapeutic experience from National League Rugby teams to Paralympic rowers, from Special Forces Operators to vulnerable veterans, James Elliott has a wealth of knowledge in the designing, development and delivery of mental resilience training programs, both as group training and one on one therapy.
Being an accomplished sportsman himself James Elliott is no stranger to the practical application of mental resilience, including operational service within Afghanistan, five world records for feats of endurance and playing a high level of competitive rugby, and now a keen Brazilian jiu jitsu competitor.
engaging with the young players on a personal level to help them manage the stress of competitive rugby to optimize their performance both on and off the pitch. From there, he was selected to be an instructor in the British Army’s first ever Army Parachute Jumping Instructors platoon, where he began his qualifications in mental health and psychotherapy to better help the young soldiers earn their coveted British Army Parachute Wings, by coaching them the skills of anxiety regulation and emotional intelligence. It would be this experience that would be so influential to James Elliott’s career as his work lead him to becoming the second in command of the British Army’s Mental Resilience Training Program. Leading him to deliver to all branches of the British Army, including Special Forces, soldiers on Pre-Deployment Training and those conducting arduous courses.
Now outside of the British Army, in his fourth year as a civilian, James has become fully accredited as a psychotherapist, runs training and support for vulnerable veterans, has briefed at Oxford University how to communicate better with vulnerable veterans, has run performance coaching for the Paralympic Rowing Team, has designed, developed and delivered the mental resilience training for Scottish and Derbyshire Police and has delivered several key note speaker roles, most notably at FitXpo in Liverpool. James has also completed his Master’s Degree in War and Psychiatry, with distinction at King’s College London. James has published a book which rose to being 25th in the world overall and 9th overall for philosophy. James also has taken on a role as the head of psychotherapy at a clinic and the Harley Street hospital in London, enabling him to balance his considerable charity work and high performing psychotherapy practice.
James has a boisterous daughter named Georgina aged 12, whom he gets to enjoy much more time with. James still enjoys playing rugby, albeit a slightly slower pace, competing in Brazilian jiu jitsu and has many more epic events planned this year
Dr. Ash Cox
Lead Exercise Rehabilitation Coach
Dr Ash Cox spent 13 years in the British Army earning the right to wear the coveted Green Beret and British Military Parachute Wings.
In the later stages of his military career, he went on to qualify as an Exercise Rehabilitation Instructor (ERI) and refined his practice working as an ERI attached to Headley Court, The Special Boat Service, The Gurkhas, Commando Forces and The Parachute Regiment.
Dr Cox has a history within elite sport in national and international competitions within weightlifting and powerlifting. After helping redesign the rehabilitation and treatment pathway for P Company candidates, Dr Cox pursued a PhD in sports, exercise, and health science.
Dr Cox has published as a lead author in leading international journals and regularly presents his work at global conferences. His work is largely focussed on musculoskeletal health and has featured in government policy papers and rapid evidence reviews. Dr Cox also leads a private practice in an advisory role to coaches and provides mentorship and support to those working in public health, and those working with celebrity clients and elite sportsmen, women, clubs and organisations. Dr Cox still works as a lead researcher at Manchester University and is currently the clinical lead alongside Gary at Plug In Rehab.
Josh Exton
Performance Coach
Josh is a strength and conditioning coach, exercise rehabilitation specialist and consummate practitioner in the health & well-being space with over 9 years’ experience.
His journey started following his own struggles with health and fitness. Overweight and physically fragile, Josh transformed into a physically robust, flexible, and high performing individual. This has an enabled him to have a high degree of empathy and understanding with those who face similar struggles in their health and fitness journey.
He has coached in the most challenging and demanding primary care rehabilitation roles within the British Military. Delivering residential rehabilitation courses to 100s of injured military personnel, focusing on behaviour and habit change by empowering individuals to find their why and make meaningful, long lasting change to their lives. His skill set is diverse, he has worked extensively with pre and post-natal women, helping parents navigate the new found difficulties of family life.
Josh takes an empirical approach to coaching by understanding the reality people face daily, and how this can adversely affect the potential for success. His sense of purpose and fulfilment comes from supporting others and helping them become the best possible version of themselves. A family man, Josh is a loving Father to his two daughters and a devoted husband to his incredible wife.
Gary McNamara
Lead Exercise Rehabilitation Coach
Gary spent 14 years in the British Army and has worked in athlete development, sport and fitness since 2009.
His final role within the British Army was leading a clinical team at Headley Court as a senior exercise rehabilitation instructor.
Gary comes from an elite sporting background with incredible accolades that include a Guinness World Record, time spent as a GB triathlete, a Hyrox world championship qualifier and multiple wins in Ironman events and running races across Europe.
Gary leads the exercise rehabilitation function of Plug-In Rehab and is the lead coach for managing all exercise and sporting injuries across the Catalyst Project as the founder of Plug In Rehab.
Client Testimonials
Catalyst Consultation Call
If you’re ready to embark on a transformative journey with the Catalyst Project the process could not be any simpler. Follow the steps and watch as your aspirations meet our expertise. This isn’t just a call; it’s the first step towards your own Catalyst Project and our meticulously designed 3-Step discovery process ensures a tailor-made pathway to success:
Step 1: Complete Enquiry Form
Begin by sharing your story with us. This initial step is where we start to understand your unique needs and ambitions.
Step 2: Complete the Consultation Process
Dive deeper in a comprehensive consultation call with one of our team. Here, we dissect your goals and obstacles, employing our wealth of expertise to forge your personalised roadmap.
Step 3: Join the Catalyst Community
The final step welcomes you into the heart of our community and commences with our world class onboarding process. As a member of the Catalyst Community, you're not just a client; you're an athlete, you're part of a family committed to excellence, support, and unparalleled success.
